Unlike other media, where a slide or still image can give a sense of the whole work, film and video demands that people find a video deck or projector and invest time in watching it, which is not always an easy thing to get people to do.

The publicity material you send out will often be your first chance to give people an impression about the work, and you need to make sure that what you send encourages them to actually view it.

Once your work has been selected for exhibition, publicity material can help the people showing it to attract and inform an audience.

This section suggests some of the basic issues you should consider and the core publicity material that you will need to mount an effective promotional campaign.

Promotional materials can include:

You would advertise each of these promotional materials to your own network .

Essential details to include with all promotional material:

Note: The year to which you attribute the work should be the year in which it was completed, which isn’t necessarily the year(s) it was made: the year of a film is the year it was published, and when copyright starts.